Quem Somos
Not every good idea needs a post-it note.
At Devovea, we believe innovation is a method, not magic, and that new possibilities emerge only when vision takes shape.
Definition
Devovea:
— from development: the application of new ideas to practical problems.
Our Story
Devovea is a strategic consultancy that brings together product management and eCommerce through a human, practical and execution-driven lens.
It was born from the journey of Camilla Lichti, a professional with more than twenty years of experience in digital products and ecommerce, who has lived the full cycle of innovation across continents and chose to transform real-world learnings into purpose.
Camilla began her career in marketing and design, but it was in the world of digital commerce that she discovered her calling: helping companies create products that deliver genuine value.
After leading global teams and projects in more than thirteen countries, she realised that many organisations had great ideas but struggled to bring them to life.
It was from this insight that Devovea was born – a space where vision becomes execution, and strategy turns into movement.
More than a consultancy, Devovea is the expression of Camilla’s belief that innovation requires method, clarity and empathy.
Today, the team works side by side with companies of all sizes and sectors, designing solutions that connect business, product and organisational culture, always with the intention of creating meaningful impact.
Our essence
Vision without confusion
Clarity to see far ahead and act with purpose.
Execution with method
Turning strategy into rhythm, consistency and real progress.
Impact with purpose
Sustainable results built with practical intelligence and genuine empathy.
Purpose
To help companies and people apply ideas with practical intelligence, creating sustainable value and continuous evolution.
Mission
To turn strategy into movement.
To unite vision and execution.
To unlock the potential of teams, products and leaders through clarity, method and empathy.
Vision
To become a global reference in strategic consultancy and mentorship in product, culture and innovation, recognised for creating real value and developing leaders who make a meaningful difference.
Values
The concept behind our identity
Devovea’s visual identity is rooted in the idea of transforming meaningful ideas into real impact through method, courage and consistency.
The logo expresses this fluid transition between strategy and execution.
The connection between the letters “o” and “v” symbolises the continuous movement between thinking and doing, the union of different fields of knowledge and the kind of progress that advances with clarity.
More than a graphic element, this detail is the meeting point between what is ideal and what is achievable – the very heart of what Devovea stands for.
Devovea Manifesto
We believe in the power of good ideas, but only when they leave the mind and reach the world.
We believe in courageous leaders who trade control for context.
In companies unafraid to listen.
In products that truly solve real problems.
We know that not every challenge fits on a post-it.
And that innovation is not magic, but method.
This is why Devovea exists:
to bring the new to life with consistency,
to turn strategy into rhythm,
to unlock what is stuck
and to give shape to what once was only intention.
If you seek clarity, impact and evolution, you are in the right place.
Devovea is your next phase.
In one sentence
Devovea is the strategic consultancy that turns vision into execution – where innovation meets method, product becomes value and leaders grow from the inside out.