Author name: Camilla Lichti

Why Small Teams Win and What This Teaches Us About Product Management

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Large teams exponentially increase communication complexity. In this article, we explain why small teams win and how product management is essential to turn autonomy into real impact. With data, references and practical examples, we explore how to reduce noise, accelerate decision-making and structure effective teams. Devovea supports organisations in redesigning their teams and their product management with a focus on clarity, strategy and tangible results.

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Perspectives for 2026: when “now” becomes strategy

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2026 will not be a year for improvisation. With moderate global growth, more fragmented supply chains, real advances in artificial intelligence and global-scale events such as the World Cup, companies will need to operate with strategic clarity and solid execution. In this article, we analyse the main perspectives for the global economy, eCommerce and retail in 2026, using data from reliable sources and a practical view on how to turn uncertainty into competitive advantage. For those who want to grow without chaos, 2026 starts now.

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Nubank vs Mercado Libre: digital ecosystems on a collision course

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Nubank and Mercado Libre no longer compete only for customers, but for context, data and primacy in the consumer journey. The dispute has moved away from products and into the domain of digital ecosystems, where shopping, payments, credit and recurrence converge. This article analyses both models, the vertical ecosystem and the orchestrated ecosystem, and highlights what retailers can learn from this shift. In the end, the message is clear: marketplace is no longer an option. It has become a strategy for defensibility.

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When half the internet goes dark: what the Cloudflare outage really teaches us

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The global Cloudflare outage exposed how heavily the internet relies on a few critical pillars. A simple database permission change triggered a domino effect that took thousands of sites offline. Beyond understanding the root cause, this article highlights the core lessons for any digital operation: technical discipline, solid architecture, structured decision making and transparency. Incidents are inevitable, but their impact doesn’t have to be. Here are the insights that help companies grow with clarity, resilience and confidence.

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International Women’s Entrepreneurship Day: why it matters now more than ever

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The International Day of Women’s Entrepreneurship celebrates the strength of women who transform ideas into real impact.
To be a woman entrepreneur is to navigate structural challenges with courage, clarity and consistency, building resilient and innovative businesses.
This day reminds us that the barrier has never been talent — it has always been opportunity.
And when women have access, support and space, the entire ecosystem grows with them.
It is an invitation to recognise, strengthen and invest in the feminine power that shapes the future.

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AliExpress bets on the return of group buying: what this means for the future of eCommerce

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AliExpress is reviving the concept of group buying in its 11.11 event, blending social commerce, gamification and aggressive discounts to reshape the eCommerce experience in Brazil. The new Group Buy feature lets users form groups to unlock savings of up to 90 percent, signalling a renewed interest in community-driven shopping models. As global players experiment with collective purchasing, eCommerce brands have a clear opportunity to rethink acquisition strategies, enhance engagement and introduce more social, interactive buying journeys. Understanding these shifts is essential for companies aiming to compete in an increasingly innovative digital landscape.

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The one-billion-dollar date and the build or buy dilemma in the age of artificial intelligence

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Apple and Google are on the verge of signing a billion-dollar agreement for Siri to be powered by Gemini.
The decision exposes the core dilemma of product management: build internally or buy what already exists.
Even a giant like Apple has understood that, in the face of the speed of innovation, collaboration can be more strategic than control.
In this Devovea article, we explore the build or buy paradigm and what it teaches us about focus, timing and the decisions that define a product’s success.

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