Business

Artificial Intelligence in Digital Commerce: what Brunello Cucinelli’s new e-commerce teaches us

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Artificial intelligence is transforming digital commerce far beyond automations or chatbots. Based on the launch of Brunello Cucinelli’s new e-commerce platform, this article analyses how AI can act as a central element of strategy, architecture and digital experience. More than technology, the conscious use of artificial intelligence is redefining decisions, journeys and the role of e-commerce in building value for brands in an increasingly complex and competitive landscape.

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HMart

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H Mart, the largest Asian-American supermarket chain in the United States, transformed its digital operations by migrating from a legacy architecture to a modern, composable platform. In just seven months, the company simultaneously launched two online stores, a multilingual grocery operation in the US and a gifts marketplace, alongside native iOS and Android apps. Led by Devovea in Solution Architecture, the project unified channels, inventory and business rules, creating a scalable foundation for growth, innovation and long-term operational efficiency.

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Perspectives for 2026: when “now” becomes strategy

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2026 will not be a year for improvisation. With moderate global growth, more fragmented supply chains, real advances in artificial intelligence and global-scale events such as the World Cup, companies will need to operate with strategic clarity and solid execution. In this article, we analyse the main perspectives for the global economy, eCommerce and retail in 2026, using data from reliable sources and a practical view on how to turn uncertainty into competitive advantage. For those who want to grow without chaos, 2026 starts now.

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Nubank vs Mercado Libre: digital ecosystems on a collision course

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Nubank and Mercado Libre no longer compete only for customers, but for context, data and primacy in the consumer journey. The dispute has moved away from products and into the domain of digital ecosystems, where shopping, payments, credit and recurrence converge. This article analyses both models, the vertical ecosystem and the orchestrated ecosystem, and highlights what retailers can learn from this shift. In the end, the message is clear: marketplace is no longer an option. It has become a strategy for defensibility.

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AliExpress bets on the return of group buying: what this means for the future of eCommerce

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AliExpress is reviving the concept of group buying in its 11.11 event, blending social commerce, gamification and aggressive discounts to reshape the eCommerce experience in Brazil. The new Group Buy feature lets users form groups to unlock savings of up to 90 percent, signalling a renewed interest in community-driven shopping models. As global players experiment with collective purchasing, eCommerce brands have a clear opportunity to rethink acquisition strategies, enhance engagement and introduce more social, interactive buying journeys. Understanding these shifts is essential for companies aiming to compete in an increasingly innovative digital landscape.

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