Electronic Commerce

In this tag, you will find everything about e-commerce with a focus on practical application and real impact. We cover operations, architecture, conversion, logistics, usability, integrations and market movements. These are real analyses and learnings on how to build digital operations that are more efficient, profitable and ready to grow with consistency.

Perspectives for 2026: when “now” becomes strategy

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2026 will not be a year for improvisation. With moderate global growth, more fragmented supply chains, real advances in artificial intelligence and global-scale events such as the World Cup, companies will need to operate with strategic clarity and solid execution. In this article, we analyse the main perspectives for the global economy, eCommerce and retail in 2026, using data from reliable sources and a practical view on how to turn uncertainty into competitive advantage. For those who want to grow without chaos, 2026 starts now.

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Nubank vs Mercado Libre: digital ecosystems on a collision course

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Nubank and Mercado Libre no longer compete only for customers, but for context, data and primacy in the consumer journey. The dispute has moved away from products and into the domain of digital ecosystems, where shopping, payments, credit and recurrence converge. This article analyses both models, the vertical ecosystem and the orchestrated ecosystem, and highlights what retailers can learn from this shift. In the end, the message is clear: marketplace is no longer an option. It has become a strategy for defensibility.

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When half the internet goes dark: what the Cloudflare outage really teaches us

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The global Cloudflare outage exposed how heavily the internet relies on a few critical pillars. A simple database permission change triggered a domino effect that took thousands of sites offline. Beyond understanding the root cause, this article highlights the core lessons for any digital operation: technical discipline, solid architecture, structured decision making and transparency. Incidents are inevitable, but their impact doesn’t have to be. Here are the insights that help companies grow with clarity, resilience and confidence.

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AliExpress bets on the return of group buying: what this means for the future of eCommerce

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AliExpress is reviving the concept of group buying in its 11.11 event, blending social commerce, gamification and aggressive discounts to reshape the eCommerce experience in Brazil. The new Group Buy feature lets users form groups to unlock savings of up to 90 percent, signalling a renewed interest in community-driven shopping models. As global players experiment with collective purchasing, eCommerce brands have a clear opportunity to rethink acquisition strategies, enhance engagement and introduce more social, interactive buying journeys. Understanding these shifts is essential for companies aiming to compete in an increasingly innovative digital landscape.

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