The one-billion-dollar date and the build or buy dilemma in the age of artificial intelligence
Apple and Google are on the verge of signing a billion-dollar agreement for Siri to be powered by Gemini.
The decision exposes the core dilemma of product management: build internally or buy what already exists.
Even a giant like Apple has understood that, in the face of the speed of innovation, collaboration can be more strategic than control.
In this Devovea article, we explore the build or buy paradigm and what it teaches us about focus, timing and the decisions that define a product’s success.