Product Management

Here you will find in-depth reflections on Product Management: vision, strategy, roadmap, discovery, leadership, metrics and culture.
These are insights that connect practice, global experience and the reality of organisations that want to turn product into a true engine of impact.

Artificial Intelligence in Digital Commerce: what Brunello Cucinelli’s new e-commerce teaches us

Artificial intelligence is transforming digital commerce far beyond automations or chatbots. Based on the launch of Brunello Cucinelli’s new e-commerce platform, this article analyses how AI can act as a central element of strategy, architecture and digital experience. More than technology, the conscious use of artificial intelligence is redefining decisions, journeys and the role of e-commerce in building value for brands in an increasingly complex and competitive landscape.

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Why Small Teams Win and What This Teaches Us About Product Management

Large teams exponentially increase communication complexity. In this article, we explain why small teams win and how product management is essential to turn autonomy into real impact. With data, references and practical examples, we explore how to reduce noise, accelerate decision-making and structure effective teams. Devovea supports organisations in redesigning their teams and their product management with a focus on clarity, strategy and tangible results.

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The one-billion-dollar date and the build or buy dilemma in the age of artificial intelligence

Apple and Google are on the verge of signing a billion-dollar agreement for Siri to be powered by Gemini.
The decision exposes the core dilemma of product management: build internally or buy what already exists.
Even a giant like Apple has understood that, in the face of the speed of innovation, collaboration can be more strategic than control.
In this Devovea article, we explore the build or buy paradigm and what it teaches us about focus, timing and the decisions that define a product’s success.

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