{"id":2271,"date":"2025-10-03T15:40:23","date_gmt":"2025-10-03T18:40:23","guid":{"rendered":"https:\/\/www.devovea.com\/insights-on-product-and-ecommerce\/"},"modified":"2025-11-24T14:57:16","modified_gmt":"2025-11-24T17:57:16","slug":"insights-on-product-and-ecommerce","status":"publish","type":"page","link":"https:\/\/www.devovea.com\/en\/insights-on-product-and-ecommerce\/","title":{"rendered":"Insights on Product and eCommerce"},"content":{"rendered":"\n
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Insights that bring clarity and move strategy forward.<\/strong><\/h1><\/div>

Content for those who want to evolve in product management, eCommerce, leadership and innovation with purpose, method and practical intelligence.<\/p><\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Devovea was created to turn vision into execution.<\/h3><\/div>

On this page, you will find the insights that support this philosophy<\/strong>: articles, ebooks, guides, posts and reflections that blend strategy, practice and applied clarity for professionals who lead products, teams, digital operations and innovation processes.
Here you can explore content on product management, eCommerce and commerce architecture, leadership, culture and decision-making, applied innovation, careers and professional development.
All curated by founder Camilla Lichti, drawing from twenty years of international experience and hands-on work in digital commerce.<\/p><\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Articles and reflections<\/h2><\/div>

Analyses, trends and practical thinking on product, eCommerce and leadership. Read all articles and other content<\/mark>. <\/p>

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\n\t\t\t\tArtificial Intelligence in Digital Commerce: what Brunello Cucinelli\u2019s new e-commerce teaches us<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t
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\n\t\t\t\t\tArtificial intelligence is transforming digital commerce far beyond automations or chatbots. Based on the launch of Brunello Cucinelli\u2019s new e-commerce platform, this article analyses how AI can act as a central element of strategy, architecture and digital experience. More than technology, the conscious use of artificial intelligence is redefining decisions, journeys and the role of e-commerce in building value for brands in an increasingly complex and competitive landscape. \t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tRead More<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\tWhy Small Teams Win and What This Teaches Us About Product Management<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t
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\n\t\t\t\t\tLarge teams exponentially increase communication complexity. In this article, we explain why small teams win and how product management is essential to turn autonomy into real impact. With data, references and practical examples, we explore how to reduce noise, accelerate decision-making and structure effective teams. Devovea supports organisations in redesigning their teams and their product management with a focus on clarity, strategy and tangible results. \t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tRead More<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\tPerspectives for 2026: when \u201cnow\u201d becomes strategy<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t
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\n\t\t\t\t\t2026 will not be a year for improvisation. With moderate global growth, more fragmented supply chains, real advances in artificial intelligence and global-scale events such as the World Cup, companies will need to operate with strategic clarity and solid execution. In this article, we analyse the main perspectives for the global economy, eCommerce and retail in 2026, using data from reliable sources and a practical view on how to turn uncertainty into competitive advantage. For those who want to grow without chaos, 2026 starts now. \t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tRead More<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\tNubank vs Mercado Libre: digital ecosystems on a collision course<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t
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\n\t\t\t\t\tNubank and Mercado Libre no longer compete only for customers, but for context, data and primacy in the consumer journey. The dispute has moved away from products and into the domain of digital ecosystems, where shopping, payments, credit and recurrence converge. This article analyses both models, the vertical ecosystem and the orchestrated ecosystem, and highlights what retailers can learn from this shift. In the end, the message is clear: marketplace is no longer an option. It has become a strategy for defensibility. \t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tRead More<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\tWhen half the internet goes dark: what the Cloudflare outage really teaches us<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t
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\n\t\t\t\t\tThe global Cloudflare outage exposed how heavily the internet relies on a few critical pillars. A simple database permission change triggered a domino effect that took thousands of sites offline. Beyond understanding the root cause, this article highlights the core lessons for any digital operation: technical discipline, solid architecture, structured decision making and transparency. Incidents are inevitable, but their impact doesn\u2019t have to be. Here are the insights that help companies grow with clarity, resilience and confidence. \t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\tInternational Women\u2019s Entrepreneurship Day: why it matters now more than ever<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t
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\n\t\t\t\t\tThe International Day of Women\u2019s Entrepreneurship celebrates the strength of women who transform ideas into real impact.\nTo be a woman entrepreneur is to navigate structural challenges with courage, clarity and consistency, building resilient and innovative businesses.\nThis day reminds us that the barrier has never been talent \u2014 it has always been opportunity.\nAnd when women have access, support and space, the entire ecosystem grows with them.\nIt is an invitation to recognise, strengthen and invest in the feminine power that shapes the future. \t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tRead More<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\tAliExpress bets on the return of group buying: what this means for the future of eCommerce<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t
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\n\t\t\t\t\tAliExpress is reviving the concept of group buying in its 11.11 event, blending social commerce, gamification and aggressive discounts to reshape the eCommerce experience in Brazil. The new Group Buy feature lets users form groups to unlock savings of up to 90 percent, signalling a renewed interest in community-driven shopping models. As global players experiment with collective purchasing, eCommerce brands have a clear opportunity to rethink acquisition strategies, enhance engagement and introduce more social, interactive buying journeys. Understanding these shifts is essential for companies aiming to compete in an increasingly innovative digital landscape. \t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tRead More<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\tThe one-billion-dollar date and the build or buy dilemma in the age of artificial intelligence<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t
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\n\t\t\t\t\tApple and Google are on the verge of signing a billion-dollar agreement for Siri to be powered by Gemini.\nThe decision exposes the core dilemma of product management: build internally or buy what already exists.\nEven a giant like Apple has understood that, in the face of the speed of innovation, collaboration can be more strategic than control.\nIn this Devovea article, we explore the build or buy paradigm and what it teaches us about focus, timing and the decisions that define a product\u2019s success. \t\t\t\t<\/div>\n\t\t\t\t\t\t
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<\/a>

Case studies<\/h2><\/div>

Real stories of transformation in product management, digital commerce and strategy. See all case studies here<\/mark>. <\/p>

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\n\t\t\t\tHMart<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t
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\n\t\t\t\t\tH Mart, the largest Asian-American supermarket chain in the United States, transformed its digital operations by migrating from a legacy architecture to a modern, composable platform. In just seven months, the company simultaneously launched two online stores, a multilingual grocery operation in the US and a gifts marketplace, alongside native iOS and Android apps. Led by Devovea in Solution Architecture, the project unified channels, inventory and business rules, creating a scalable foundation for growth, innovation and long-term operational efficiency. \t\t\t\t<\/div>\n\t\t\t\t\t\t
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Materials for deeper learning<\/h2><\/div>

Guides and resources for those who want to grow with method and consistency.<\/p><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2271","page","type-page","status-publish","hentry"],"yoast_head":"\nInsights on Product and eCommerce | Devovea<\/title>\n<meta name=\"description\" content=\"Devovea insights on product management, eCommerce, leadership and innovation. 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