{"id":2245,"date":"2025-11-06T09:04:54","date_gmt":"2025-11-06T12:04:54","guid":{"rendered":"https:\/\/www.devovea.com\/the-one-billion-dollar-date-and-the-build-or-buy-dilemma-in-the-age-of-artificial-intelligence\/"},"modified":"2025-11-21T18:23:23","modified_gmt":"2025-11-21T21:23:23","slug":"the-one-billion-dollar-date-and-the-build-or-buy-dilemma-in-the-age-of-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/www.devovea.com\/en\/the-one-billion-dollar-date-and-the-build-or-buy-dilemma-in-the-age-of-artificial-intelligence\/","title":{"rendered":"The one-billion-dollar date and the build or buy dilemma in the age of artificial intelligence"},"content":{"rendered":"\n
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The one-billion-dollar date and the build or buy dilemma in the age of artificial intelligence<\/strong>
<\/h1><\/div><\/div><\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div><\/div>\n\n\n\n
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You blinked and suddenly there are Tim Cook and Sundar Pichai, probably toasting with a Chardonnay in Palo Alto. The photo that circulated in 2017 may be old, but the context feels incredibly current. Rumours indicate that Apple and Google are about to seal a new billion-dollar agreement for Siri to be powered by Gemini, Google\u2019s artificial intelligence model. <\/p><\/div>

Not bad for a corporate dinner worth one billion dollars a year.<\/p><\/div><\/div>\n\n\n\n

What is happening<\/h3>

Apple, which not long ago launched its own AI model, Apple Intelligence<\/em>, appears to be facing a problem every product leader knows far too well: the gap between ambition and delivery capability. The internal model, with around 150 billion parameters, is still crawling when compared with Google\u2019s colossus, which runs on 1.2 trillion parameters. <\/p><\/div>

Faced with this technological abyss, Tim Cook seems to have chosen the most pragmatic path: buying what the company is not yet able to build.<\/p><\/div><\/div>\n\n\n\n

Build or Buy, the eternal product dilemma<\/h3>

In the world of product management, this decision is almost a rite of passage. When a new need arises, a critical technology emerges or a strategic shift is required, the team must answer the question: \u201cDo we build it internally or buy it from someone who has already solved it?\u201d <\/p><\/div>

Apple, which traditionally prefers to build everything in-house, now appears to be surrendering to the same dilemma that challenges both startups and large corporations every single day.<\/p><\/div><\/div>\n\n\n\n

<\/div>

But there is something important here: this choice is not only technical. It is also a decision about timing and focus. <\/p><\/div><\/div>\n\n\n\n

\n
<\/path><\/svg><\/span>Build<\/em> gives control, differentiation and independence.<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Buy<\/em> accelerates time to market and delivers immediate competitiveness.<\/span><\/div>\n<\/div><\/div>\n\n\n\n
<\/div>

Apple, even as a giant, realised that standing still to build everything alone can cost more than paying to move forward.<\/p><\/div><\/div>\n\n\n\n

Why this matters for anyone managing products<\/h3>

Tim Cook\u2019s move is a lesson in strategic humility. When the market speeds up and disruption hits fast, forming partnerships can be smarter than insisting on building everything from scratch. In this case, pragmatism is worth more than technical pride. <\/p><\/div>

For those working in product management, the episode leaves a few valuable reminders:<\/p><\/div><\/div>\n\n\n\n

\n
<\/path><\/svg><\/span>Not always is the best product the one you build, but the one you integrate well.<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Build or buy<\/em> is not a matter of ego, but of strategy, focus and speed.<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Even the biggest companies on the planet need to choose their battles.<\/span><\/div>\n<\/div><\/div>\n\n\n\n

The dinner in Palo Alto and the future<\/h3>

If the deal truly goes through, we will see Siri gain new power and perhaps a real chance to compete on equal footing with the most advanced assistants on the market. And we will see an Apple that is more agile, more open and, interestingly, more human. <\/p><\/div>

Because in the end, every great product leader knows: innovation is not about doing everything alone, it is about knowing who to sit at the table with.<\/p><\/div><\/div>\n<\/div><\/div>\n\n\n\n

Camilla Lichti<\/a><\/div>\n\n
Categorias: <\/span>Articles<\/a><\/div>\n\n
Tags: <\/span>Apple<\/a>, <\/span>Artificial Intelligence<\/a>, <\/span>Build or Buy<\/a>, <\/span>Gemini<\/a>, <\/span>Google<\/a>, <\/span>Palo Alto<\/a>, <\/span>Product Management<\/a>, <\/span>Siri<\/a><\/div><\/div><\/div>\n\n\n\n
\n
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Every major shift begins with a conversation.<\/p>

Give purpose and direction to your product management<\/h2><\/div>

In product management, every decision including the build or buy<\/em> dilemma shapes the future of the business.
If you want to structure teams, accelerate delivery and turn vision into results, we can build that path together.<\/p><\/div><\/div>\n\n\n\n

\n
Talk to Devovea<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Apple and Google are on the verge of signing a billion-dollar agreement for Siri to be powered by Gemini.
\nThe decision exposes the core dilemma of product management: build internally or buy what already exists.
\nEven a giant like Apple has understood that, in the face of the speed of innovation, collaboration can be more strategic than control.
\nIn this Devovea article, we explore the build or buy paradigm and what it teaches us about focus, timing and the decisions that define a product\u2019s success. <\/p>\n","protected":false},"author":2,"featured_media":2247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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Lichti","author_link":"https:\/\/www.devovea.com\/en\/author\/camilla-lichti\/"},"uagb_comment_info":0,"uagb_excerpt":"Apple and Google are on the verge of signing a billion-dollar agreement for Siri to be powered by Gemini. 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