{"id":2519,"date":"2026-01-23T10:54:29","date_gmt":"2026-01-23T13:54:29","guid":{"rendered":"https:\/\/www.devovea.com\/hmart\/"},"modified":"2026-01-23T10:54:29","modified_gmt":"2026-01-23T13:54:29","slug":"hmart","status":"publish","type":"post","link":"https:\/\/www.devovea.com\/en\/hmart\/","title":{"rendered":"HMart"},"content":{"rendered":"\n
\n
\"\"<\/div>

Success Stories<\/p>

H Mart<\/strong><\/h1><\/div>

Solution Architecture for Scale, Multilingual, International Marketplace and Omnichannel Grocery Commerce<\/p><\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Implementation Partner:<\/p><\/div>\n<\/div>\n\n\n\n

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Corebiz<\/a>, a VML<\/a> company<\/p><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Platform Migration:<\/p><\/div>\n<\/div>\n\n\n\n

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Migration from Adobe Magento self-hosted to VTEX<\/strong><\/p><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Business Model:<\/p><\/div>\n<\/div>\n\n\n\n

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B2C<\/p><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Website:<\/p><\/div>\n<\/div>\n\n\n\n

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www.hmart.com<\/a> (US store) & gift.hmart.com<\/a> (Korea gifts store)<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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<\/path><\/svg><\/div>

7 months<\/p><\/div>

for the simultaneous migration of two digital stores and the launch of native mobile applications<\/p><\/div><\/div>\n\n\n\n

<\/path><\/svg><\/div>

2 stores + 2 apps<\/p><\/div>

multilingual grocery operation in the US and a gifts store operating as a marketplace, supported by native iOS and Android apps<\/p><\/div><\/div>\n\n\n\n

<\/path><\/svg><\/div>

+90 stores integrated<\/p><\/div>

operating with real-time local inventory, respecting customer location availability<\/p><\/div><\/div>\n\n\n\n

<\/path><\/svg><\/div>

Marketplace and last mile<\/p><\/div>

architecture designed to support local sellers, multiple languages, channels and consistent business rules<\/p><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Context and challenge<\/h2><\/div>

H Mart<\/strong> is the largest Asian-American supermarket chain in the United States, with over 90 stores across North America and a complex portfolio that combines dry goods, produce, imported specialities and a strong physical retail presence.
Until 2023, H Mart\u2019s ecommerce operated on a fragmented Adobe Magento-based architecture, with separate experiences for dry and fresh goods<\/strong>, disconnected inventories and clear limitations when it came to multichannel expansion, multilingual support and new business models.
The challenge spanned multiple layers:<\/p><\/div><\/div><\/div>\n\n\n\n

\n
<\/path><\/svg><\/span>Unifying the shopping experience<\/strong> for dry and fresh products into a single cart<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Using inventory from US physical stores<\/strong>, respecting local availability<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Ensuring operational efficiency<\/strong> in in-store picking and packing<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Supporting multiple languages<\/strong> within a single eCommerce<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Migrating to a modern, SaaS and composable platform<\/strong><\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Launching a second store simultaneously<\/strong> using an international marketplace model<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Developing native apps<\/strong> without creating business rule divergence between web and mobile<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Achieving fast go-to-market<\/strong> without compromising operations and scalability<\/span><\/div>\n<\/div><\/div>\n\n\n\n
<\/div>

This was not just a technology migration. It was about redefining the brand\u2019s digital architecture<\/strong>.<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n

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The strategic decision<\/strong><\/h2><\/div>

H Mart selected VTEX<\/strong> as the technological foundation for its new ecommerce architecture, betting on a platform capable of supporting:<\/p><\/div><\/div><\/div>\n\n\n\n

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<\/path><\/svg><\/span>Composable architecture<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>True omnichannel operations<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Enterprise-scale grocery commerce<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Native marketplace capabilities<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Support for multiple languages and regions<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Deep integration with legacy systems and logistics partners<\/span><\/div>\n<\/div><\/div>\n\n\n\n
<\/div>

This decision allowed web and mobile channels to evolve in parallel<\/strong> under a single architectural vision, enabling a broader transformation beyond the technology layer while maintaining consistent business rules.<\/p><\/div><\/div><\/div>\n\n\n\n

<\/div>\n<\/div><\/div>\n\n\n\n
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Devovea\u2019s role in the project<\/strong><\/strong><\/h2><\/div>

Devovea<\/strong>, through Camilla Lichti, acted as Solution Architecture Lead<\/strong>, connecting business strategy, technical decisions and operational feasibility in a highly complex project.<\/p><\/div><\/div><\/div>\n\n\n\n

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<\/path><\/svg><\/span>Supported grocery, marketplace, multilingual and mobile requirements<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Prevented divergence of business rules across channels and regions<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Enabled continuous evolution after go-live<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Aligned technology, operations and customer experience<\/span><\/div>\n<\/div><\/div>\n\n\n\n
<\/div>

In practice, the work included:<\/p><\/div><\/div><\/div>\n\n\n\n

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<\/path><\/svg><\/span>Designing the unified architecture for dry and fresh goods<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Defining the inventory strategy per US store<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Implementing the franchise model and trade policies by location<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Designing the multilingual architecture of the main store<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Structuring the gifts store as an international marketplace with local Korean sellers<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Tax, payment and ERP integrations<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Preparing the foundation for last mile, mobile and future expansion<\/span><\/div>\n<\/div><\/div>\n\n\n\n
<\/div>

All decisions were driven by pragmatism, scalability and operational clarity.<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Two stores launched simultaneously<\/strong><\/strong><\/strong><\/h2><\/div><\/div><\/div><\/div>\n\n\n\n

Main US store<\/strong><\/strong><\/strong><\/strong><\/h3><\/div>

H Mart\u2019s main US store was launched in three languages<\/strong>:<\/p><\/div><\/div><\/div>\n\n\n\n

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<\/path><\/svg><\/span>English<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Korean<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Chinese<\/span><\/div>\n<\/div><\/div>\n\n\n\n
<\/div>

This multilingual architecture enables different audiences to be served while maintaining:<\/p><\/div><\/div><\/div>\n\n\n\n

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<\/path><\/svg><\/span>A single operational backend<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Unified catalogue<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Inventory considering both central warehouses and physical stores<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>A consistent experience across web and app<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Product visibility based on customer location<\/span><\/div>\n<\/div><\/div>\n\n\n\n
<\/div>

Customers only see products available locally, increasing trust and operational efficiency.<\/p><\/div><\/div><\/div>\n\n\n\n

Gifts store: international marketplace with local fulfilment<\/strong><\/strong><\/strong><\/strong><\/h3><\/div>

gifts.hmart.com<\/strong> was designed as a gifts store operating under a marketplace model<\/strong>, with specific characteristics:<\/p><\/div><\/div><\/div>\n\n\n\n

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<\/path><\/svg><\/span>The buyer is located in the United States<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Payments are processed in US dollars<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Products are sold by local sellers in South Korea<\/strong><\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Delivery takes place locally in Korea, with optimised cost and lead time<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>The store operates exclusively in Korean<\/span><\/div>\n<\/div><\/div>\n\n\n\n
<\/div>

This model removes the complexity of traditional cross-border logistics while enabling a seamless gifting experience for customers in the US sending presents to friends and family in Korea.
Architecturally, this is an international marketplace with local fulfilment<\/strong>, natively supported by VTEX.<\/p><\/div><\/div><\/div>\n\n\n\n

Mobile apps developed in parallel<\/strong><\/strong><\/strong><\/strong><\/h3><\/div>

Alongside the web stores, two native mobile apps<\/strong> for iOS and Android<\/strong> were developed in parallel, using Corebiz\u2019s proprietary technology<\/strong> designed to accelerate go-to-market in enterprise projects.<\/p><\/div><\/div><\/div>\n\n\n\n

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<\/path><\/svg><\/span>Simultaneous launch of web and mobile<\/strong> channels<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Reuse of the same core business rules<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Multilingual experience within the apps<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Channel consistency without logic forks<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Significant reduction of time and risk in mobile development<\/span><\/div>\n<\/div><\/div>\n\n\n\n
<\/div>

From an architectural perspective, the apps were treated as additional channels<\/strong> rather than isolated projects, ensuring governance, scalability and continuous evolution.<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n

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The implemented solution<\/strong><\/strong><\/strong><\/h2><\/div>

The migration was completed in seven months<\/strong>, with the simultaneous launch of:<\/p><\/div><\/div><\/div>\n\n\n\n

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<\/path><\/svg><\/span>Multilingual grocery store in the US<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Gifts store operating as a marketplace<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Native iOS and Android applications<\/span><\/div>\n<\/div><\/div>\n\n\n\n
<\/div>

Key pillars of the solution:<\/p><\/div><\/div><\/div>\n\n\n\n

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<\/path><\/svg><\/span>Unified cart<\/strong> for dry and fresh goods in the US store<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Store-based inventory<\/strong> driven by customer location<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>VTEX Pick and Pack<\/strong> for in-store order picking<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Franchise accounts and trade policies<\/strong> for catalogue control<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Intelligent Search<\/strong> orchestrating user experience by region<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Integration with SAP<\/strong> for inventory, pricing, taxes and categories<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Native marketplace<\/strong> for the gifts store<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Mobile architecture aligned with core business rules<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Architecture prepared for logistics evolution and external partnerships<\/span><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
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Expansion to new delivery models<\/strong><\/strong><\/strong><\/h2><\/div>

With a solid architectural foundation in place, H Mart quickly evolved into new delivery models, including integration with Uber<\/strong>, enabling:<\/p><\/div><\/div><\/div>\n\n\n\n

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<\/path><\/svg><\/span>On-demand delivery<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Scheduled delivery<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Uber Direct usage directly on HMart.com<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Delivery at scale across dozens of stores<\/span><\/div>\n<\/div><\/div>\n\n\n\n
<\/div>

This expansion was only possible because the architecture was designed from the outset to support change and growth.<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Migration results<\/strong><\/strong><\/strong><\/h2><\/div>

Customer experience<\/strong><\/p><\/div><\/div><\/div>\n\n\n\n

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<\/path><\/svg><\/span>Unified shopping experience for dry and fresh goods<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Multilingual support across web and app<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Higher inventory reliability<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Expanded delivery options<\/span><\/div>\n<\/div><\/div>\n\n\n\n
<\/div>

Operations<\/strong><\/p><\/div><\/div><\/div>\n\n\n\n

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<\/path><\/svg><\/span>Reduced operational complexity<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Standardised in-store picking processes<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Marketplace model without logistical overhead<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Elimination of manual controls<\/span><\/div>\n<\/div><\/div>\n\n\n\n
<\/div>

Business evolution<\/strong><\/strong><\/p><\/div><\/div><\/div>\n\n\n\n

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<\/path><\/svg><\/span>Accelerated time-to-market<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Solid foundation for new stores and regions<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Simultaneous launch of multiple channels<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>Architecture prepared for continuous innovation<\/span><\/div>\n<\/div><\/div>\n\n\n\n
<\/div>

According to VTEX, H Mart became the first major grocer in the United States<\/strong> to operate on the platform, setting a new benchmark for the sector.<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Testimonials<\/p>

In the client\u2019s own words<\/strong><\/h2><\/div><\/div><\/div>\n\n\n\n
\n
\n
<\/path><\/svg><\/div>
<\/div>

Our team prioritised a fast go-to-market to get the new eCommerce stores live, and VTEX made it possible. The platform has been instrumental in our digital growth journey. <\/p><\/div><\/div>\n\n\n\n

\"\"<\/div>

Vince Colatriano<\/p><\/div>

Executive Vice President, H Mart<\/p><\/div><\/div>\n<\/div>\n\n\n\n

\n
<\/path><\/svg><\/div>
<\/div>

We are incredibly proud to welcome H Mart as the first major grocer in the United States on VTEX. This project demonstrates how a modern and scalable architecture can support highly complex business needs. <\/p><\/div><\/div>\n\n\n\n

\"\"<\/div>

Mariano Gomide de Faria<\/p><\/div>

Founder and Co-CEO, VTEX<\/p><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n

Why this case matters<\/strong><\/strong><\/strong><\/h2><\/div>

The H Mart case shows that solution architecture is a strategic decision<\/strong>, especially when operating grocery, marketplace, multilingual and mobile commerce at enterprise scale.
Devovea\u2019s role, leading Solution Architecture, was essential to ensure that web, mobile, operations and business evolved together<\/strong>, with speed and control.
More than multiple successful go-lives, H Mart built a digital foundation designed for the future.<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n

Camilla Lichti<\/a><\/div>\n\n
Categorias: <\/span>Success Cases<\/a><\/div>\n\n
Tags: <\/span>Architecture<\/a>, <\/span>Business<\/a>, <\/span>Digital Commerce<\/a>, <\/span>eCommerce<\/a>, <\/span>Electronic Commerce<\/a>, <\/span>United States<\/a><\/div><\/div><\/div>\n\n\n\n
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DECISIONS THAT SHAPE THE FUTURE<\/p>

Speed without architecture is expensive. Scale without vision costs even more. <\/strong><\/strong><\/h2><\/div>

What separates projects that grow from those that stall is not the platform, but how decisions are made. Devovea operates where the right choices make all the difference. <\/p><\/div><\/div>\n\n\n\n

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Talk to Devovea<\/div><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

H Mart, the largest Asian-American supermarket chain in the United States, transformed its digital operations by migrating from a legacy architecture to a modern, composable platform. In just seven months, the company simultaneously launched two online stores, a multilingual grocery operation in the US and a gifts marketplace, alongside native iOS and Android apps. Led by Devovea in Solution Architecture, the project unified channels, inventory and business rules, creating a scalable foundation for growth, innovation and long-term operational efficiency. <\/p>\n","protected":false},"author":2,"featured_media":2516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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